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Creating Engaging Video Content for Your School

Whether you are coping with a global pandemic or living within a “new normal,” knowing how to make a video for your church and school is a valuable skill. Videos allow prospective families to not just read about your ministry but also see your ministry. Videos don’t need to be long; in fact, it is better to keep them short with key speakers and an inspiring song. When I am working with brands for my own social media, I prefer to make a 15–30-second video to showcase the product rather than typing a page about it, because it shows how I use the product in my everyday life. Videos allow prospective families to hear testimonials from teachers, students, and parents while envisioning themselves as a part of your community. If your church is wanting to market itself, showcase its campus, or run a fundraiser, a video is a great tool to use and a great addition to flyers you might create and distribute.

How to Make a Video for Your Church and School Social Media Accounts

Although many churches and schools would agree that the use of video is important, those same churches and schools may still be trying to figure out the best way to integrate video into their services or to create videos for their social media accounts. 2020 has presented a new phase of using and integrating technology into our ministries.